Product Marketing Manager 市场拓展经理 | |||
---|---|---|---|
http://games.sina.com.cn 2005-07-15 10:26 新浪游戏 | |||
Location: Shanghai, China Key responsibilities: •The candidate will help build EA’s business in China’s dynamic online gaming space.
•The candidate will work closely with the studio and marketing team in formulating, planning, and executing product marketing strategy. He/she will be responsible for all aspects of product marketing for EA’s casual game product including; •Monitor and analyze key trends and development within the casual game marketing space Determine product positioning, communications, and pricing strategy •Formulate and execute marketing plan: product launch, advertising, PR, promotions (both online and offline), and events marketing Build and manage our online user community Requirements/ experience : •The candidate should be a University graduate with a degree in marketing or business management, ideally has an MBA. Fluent in English and Chinese, both spoken and written. •The candidate should have 5 years of solid product marketing experience with a consumer products company. •The candidate should be a strategic thinker and has a strong understanding of online marketing in China. •The candidate must be familiar with the casual game market. •The candidate must possess a can-do, entrepreneurial attitude with excellent communications and organizational skills. 编辑:高原 | |||