JOB TITLE:  Red5 China PR Manager, China

　　LOCATION:  Shanghai, China

　　ESSENTIAL JOB FUNCTIONS

　　Main Responsibilities:

　　• Identify opportunities for press coverage in core, general consumer, and business markets; monitor and meet all editorial deadlines; cultivate relationships with key members of the trade and consumer media to garner press placements

　　• Work with local team and Global PR Director to manage and support troubleshooting activities relating to product issues, competition/competitive response, government sensitivity, crisis management, etc。

　　• Compose accurate, newsworthy, and well-written news releases and other media materials on deadline

　　• Work with Red5 China Director to establish budget for PR activities – once budget is approved, this person will manage all profitability, budgets, and expenses for the PR initiatives throughout mainland China

　　• Create promotional materials as necessary

　　• Work with Red5 China Director to manage company presence and press materials to be utilized at industry events and product launches

　　• Recommend issuance of all PR releases

　　• Monitor and work closely with licensees/partners on media alert and press release approval

　　• Work with PR firms and media monitoring firms

　　• Event management

　　• Travel required

　　Qualifications

　　• Excellent oral and written communications skills in English and Mandarin

　　• 2-4 years public relations experience managing implementation of PR strategy, pitching products to various media outlets, writing press releases, and organizing road shows, trade shows, and interviews with key personnel

　　• Excellent mass media and game industry contacts

　　• Impeccable organizational skills

　　• Requires a Bachelors degree in public relations, journalism or equivalent experience

　　• Must have game industry experience OR be an avid gamer