助理制作人 - 游戏活动策划 | |||
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| http://games.sina.com.cn 2006-08-10 15:14 新浪游戏 | |||
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• Assistant Producer - Event Operation 助理制作人 - 游戏活动策划 Location: Shanghai,China
Responsibilities: •Work with product team members to define the events for China casual online game market •Manage a list of game events for the game operation need •Organize and manage core in game community in system •A Work with marketing and design staff to bring an idea from an initial concept to run in game event for product positioning campaigns •Formulate and execute online event plan to include product launch, event advertising, event PR, event promotions and events marketing •Postmodern the event and work out the analyst report •Iterate game features through the in game event to grow up the user base •Interface with internal stakeholders to assure product strategies •Coordinate internal marketing event needs •Coordinate external market researchers Requirements: •Able to find data to verify essential features for game design and product •Excellent interpersonal communication skills in Chinese and English •Experience and understanding in all aspects of online event: planning, marketing communications, events and promotions, PR, and online •Strong project management skills •Good crisis management skills •Can manage external (outsourced) teams and projects •Proven track record in successful product positioning campaign •Good presentation skills, ability to use visualization tools such as PowerPoint and Visio •2+ year experiences in a game company •May be required to travel. Desirable Skills: •Online game operation experiences •Classical or computer art production experiences especially with art tools such as Photoshop •Quality Assurance Experiences •Ability to use project management tools such as MS Project. 职责描述: •与制作团队的其他成员一同开拓中国的休闲网络游戏市场。 •管理游戏运营所需的游戏活动。 •利用系统的方式组织和管理游戏的核心社群。 •与市场部人员及设计人员共同合作,将初步的概念及设计具体化并实践到游戏中,为产品定位举办活动。 •制定并实施在线游戏活动计划,包括产品发布、游戏活动广告、活动新闻的发布 、推广和行销。 •对活动进行评估并提交分析报告 •通过游戏内活动体现游戏功能及特点,扩大用户群。 •与内部高层负责人沟通,确定产品策略。 •配合市场行销方面对游戏活动的需求。 •配合外部市场调查员的工作。 基本条件要求: •能够通过相关数据对产品设计及产品中的重要功能进行校验与核实。 •具备良好的中英文口语沟通能力。 •对网络游戏活动的计划、市场沟通、推广、新闻发布等相关领域比较了解并具备相关经验。 •具备良好的项目管理技巧。 •具备危机处理能力。 •能够管理外包项目及其团队。 •曾参与过一个成功的产品定位活动的全过程。 •具备良好的演讲能力,熟练使用软件如PowerPoint 和Visio。 •两年以上游戏公司任职经验。 •可能需要出差 具备以下条件优先考虑: •有网络游戏运营相关经验。 •有传统或电脑绘画制作经验,熟悉绘画工具如Photoshop。 •有质量管理方面的经验。 •能够熟练使用项目管理软件如 MS Project。 编辑:高原 | |||